Starting a new business?
Remember to check the territory you want to open your business in with your suppliers before you sign a lease. Not all areas are open to new store accounts.
The following checklist is meant to assist you in assessing each point against your business plan.
Marketing
Nature of the Market
number of potential buyers.
Structure of Your Market
number of competitors;
Product Profile:
What products will you offer?
Skate, snow, Footwear etc. Men’s Womens, Kids
Your Name Brand:
Legal use of your shop name
Service
Promotion
Advertising
Sales Promotion
Publicity
Price
How will you determine your selling prices?
Sales Strategy:
Target Markets: Youth, Women, Snowboarders, Skaters
Location:
Facilities
traffic patterns
lease/own
parking
utilities
zoning
local development
Finances:
Capital Structure
Operating Forecast Financial Services - cash flow analysis
Organization:
Legal Structure
Registrations
proprietorship
partnership
private corporation
business license
public corporation;
permits
Provincial Sales Tax (PST);
insurance;
Goods and Services Tax (GST);
occupational health and safety.
Staff
skilled
unskilled
job descriptions
wages and salaries
staff benefits
staff training;
employee evaluation and appraisal standards
Preparation and Commitment
Have you obtained independent legal advice on all contracts?
Are all financial commitments finalized? In writing ?
Does the business plan have time in its favour?
Are you prepared to lose your business investment?
Are you prepared to succeed?
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